[ The Studio ]
Small by design.Not by capability.
Over fifteen years of building web and software products inside organizations taught us how to ship fast and considered. Tree Crown brings that operator experience to you, backed by a growing network of more than 250 specialists across strategy, design, development, and content, including our primary engineering partner, tapped as each project calls for it.
Full stack when you need everything, specialized where it counts, without the agency overhead: no office tower, no account managers, no layers of margin stacked into your invoice. You talk to the person doing the work, and you pay for the work itself.
Shopify Plus, Next.js & Webflow specialists. New York & Lisbon.
[ Capabilities ]
The full stack.
Everything a site needs, strategy through growth, under one canopy, with a specialization in direct booking websites for independent hospitality.
Strategy
The thinking before the pixels: who you serve, what sets you apart, and how the site turns visits into business.
- Positioning and messaging
- Audience and channel strategy
- Funnels that convert
Design
Identity and art direction that make you look considered, derived from your place and your story, never from a template. Distinct directions to choose from before anything is built.
- Brand and visual identity
- Logos, type, and color systems
- Layout and art direction
Build
Websites, ecommerce, and booking flows coded by hand. No page builders, no bloat. Reviewed on a live preview you can open on your phone.
- Direct booking and inquiry flows
- Ecommerce and payments
- Fast pages, built for phones first
- Yours to keep, nothing locked in
Growth
The follow through that fills your calendar after launch, including being found by the AI search tools your next customer is already using.
- SEO and readiness for AI search
- Private, cookieless analytics
- Ongoing care and iteration
The stack, chosen per project, never by habit
- Core Web Vitals
- WCAG AA accessible
- Structured data for AI
- Secure, spam-free forms
[ Selected Work ]
Taking root.
Currently in discovery: marinafragoso.com, a Shopify build.
[ Process ]
From the ground up.
Discovery
A short call and a simple intake: your photos, your story, your rates. We handle everything else.
Directions
Three distinct design directions for your homepage before anything is built. You pick, we refine.
The build
Coded by hand on a live preview link you can open on your phone and react to as it takes shape.
Launch & grow
Live on your domain with SEO, analytics, and AI search readiness baked in. Then we help it get found.
[ FAQ ]
Questions.
What does a website cost?
One flat fee, agreed up front before work begins. No subscriptions, no monthly platform cost, no surprises.
How long does a build take?
It depends on scope. A simple brochure or direct booking site can be live in about a week once your material is in hand. Ecommerce, custom functionality, integrations, and larger multi page builds run longer, from a few weeks to a few months. You get an honest timeline before any work begins, and we would rather quote you the real number than the one you want to hear.
Do I own the website?
Yes. The code, the design, and the domain are yours to keep. Nothing is locked in and there is no proprietary builder.
Who do you work with?
Independent businesses of every kind: shops and ecommerce brands, studios and practices, hospitality, and people building something of their own. Recent work spans personal styling, heritage travel, surf charters, film production, and vacation rentals. Vacation rental owners have a productized offer running right now.
Do I keep my customers and my data?
Yes. Enquiries, orders, bookings, and customer details come straight to you and stay yours. No middleman, nothing skimmed off the top, and no platform holding your list hostage.
What do you need from me to start?
Whatever you already have: photos or brand material, a short description of what you do, what you sell and what it costs, and a way to reach you. If something is missing, we help you make it. The studio handles the rest.
Do you use AI?
As a power tool, not a ghostwriter. Modern AI tooling is part of how we move fast, and a human eye goes over every line before it ships. Every site is also built so AI search engines can find it, read it, and quote it, because that is where your next customer is increasingly looking.
Who is behind Tree Crown?
An operator with fifteen years of building web and software inside organizations, backed by a network of more than 250 specialists across strategy, design, development, content, and photography, tapped as each project calls for it. Heavier engineering runs with our primary engineering partner, Hyuman, a Shopify Plus and Next.js studio in New York and Lisbon. Small enough that you always talk to the person doing the work.
[ Contact ]
Let's build it.
Tell us what you're working on. We answer ourselves, usually within a day. No handoffs, no ticket queue.
Thanks. We'll get back to you shortly.